Downtown Gifts for “Hard to Buy for” Folks

We all have friends and family who are hard to buy for, people who either don’t really need another thing or you’re not sure what they would like. Some of our downtown merchants might be able to help you with unique solutions to this present problem. Start someone off on a new skill or hobby. Cultivate 7twelve, 712 Austin Ave.,… Read More »


The Stratton Building almost ready to reopen

                    The downtown building that first opened its doors to bustling crowds in 1923, will soon be bustling again. The Stratton Building, a red brick neoclassical revival style building at 8th Street and Austin Avenue, already has 30 filled residential units and just recently got its certificate of occupancy for its… Read More »


The Summer of Downtown: All the details and an FAQ

Expect to see Downtown Waco like you never have before this summer. Expect more color, more activity, more fun. It’s going to be the Summer of Downtown! The Downtown Waco Public Improvement District is undertaking a two-month wayfinding and placemaking project that is intended to help people find parking downtown, help visitors find their way around downtown and give locals… Read More »


NEW! Open air Trolley to run weekends in Downtown Waco

We’re launching a new way to get around downtown, a FREE Open air Trolley! If it looks familiar to you, that’s because in another life, it was a pedal tour trolley. But we teamed up with Waco Pedal Tours, swapped out bike seats for benches, dreamed up the perfect route (see below) and, voila! The Open air Trolley was born.… Read More »


UPDATED(4-8-21) Downtown is hiring!

Downtown Waco is reopening, the crowds are returning and businesses are hiring! It’s a great problem to have. Peruse the list of hiring businesses below and share with friends. And if you’re with a downtown business with jobs available that you’d like us to add to this list, shoot us an email at [email protected] CLAY POT (4-8-21) – Hiring cooks,… Read More »


The Magnolia experience for LOCALS

The completed Magnolia campus expansion is spacious and fun and NOW is definitely the time for locals to check it out before summer vacation crowds return. The Magnolia folks even helped us come up with some local pro-tips for Wacoans planning a visit. Waco Wednesday (and Tuesday!) – Tuesday and Wednesday typically have lighter tourist traffic, making them the perfect… Read More »