The Stratton Building almost ready to reopen

                    The downtown building that first opened its doors to bustling crowds in 1923, will soon be bustling again. The Stratton Building, a red brick neoclassical revival style building at 8th Street and Austin Avenue, already has 30 filled residential units and just recently got its certificate of occupancy for its… Read More »


The Summer of Downtown: All the details and an FAQ

Expect to see Downtown Waco like you never have before this summer. Expect more color, more activity, more fun. It’s going to be the Summer of Downtown! The Downtown Waco Public Improvement District is undertaking a two-month wayfinding and placemaking project that is intended to help people find parking downtown, help visitors find their way around downtown and give locals… Read More »


NEW! Open air Trolley to run weekends in Downtown Waco

We’re launching a new way to get around downtown, a FREE Open air Trolley! If it looks familiar to you, that’s because in another life, it was a pedal tour trolley. But we teamed up with Waco Pedal Tours, swapped out bike seats for benches, dreamed up the perfect route (see below) and, voila! The Open air Trolley was born.… Read More »


UPDATED(4-8-21) Downtown is hiring!

Downtown Waco is reopening, the crowds are returning and businesses are hiring! It’s a great problem to have. Peruse the list of hiring businesses below and share with friends. And if you’re with a downtown business with jobs available that you’d like us to add to this list, shoot us an email at [email protected] CLAY POT (4-8-21) – Hiring cooks,… Read More »


The Magnolia experience for LOCALS

The completed Magnolia campus expansion is spacious and fun and NOW is definitely the time for locals to check it out before summer vacation crowds return. The Magnolia folks even helped us come up with some local pro-tips for Wacoans planning a visit. Waco Wednesday (and Tuesday!) – Tuesday and Wednesday typically have lighter tourist traffic, making them the perfect… Read More »


ASK FOR HELP and HELP OTHERS: Information about storm recovery

In the wake of the recent destructive winter storm, area leaders are working on a strategic recovery plan and they need YOUR HELP. They need individuals, organizations and nonprofits to 1. Report needs of the community and also 2. Give to the community, if they can. EVERYONE can play a role in recovery by either reporting their own needs or… Read More »


Tell us what you think about Downtown Waco

As managers of the Public Improvement District (essentially, the core of downtown), we’re always trying to think of ways we can make downtown better. Asking ourselves, is there something else we can clean, patrol or spread the word about to improve EVERYONE’s experience in Downtown Waco. That’s where all of you come in. We’ve created a super short survey to… Read More »