Lights, camera, Waco! The Waco Independent Film Festival is back in town for its 10th anniversary, July 16-19, with four days full of independent films, […]

Summer in Waco calls for a cold, locally-made drink in your hand. Whether you’re a coffee drinker, a lemonade lover, or a cocktail enthusiast, Downtown […]

Drive through Waco, and you’ll find more than just restaurants, coffee shops, and boutiques; you’ll find the heart of an entire community. Small businesses help […]

If you’re new to Waco, visiting for the weekend, or looking to rediscover downtown, the Waco Welcome Center should be your first stop. Located in […]

In celebration of Global Running Day, we’re highlighting a local business that runs on culture. Waco Running Company is a specialty running store in Downtown […]

We asked our social media followers what the perfect Downtown Waco day looks like. Here’s what they had to say! Breakfast: Coffee + Pastry A […]

Sunny skies are here, and it’s the perfect time to soak up some fresh air with your four-legged friends. Discover the pet-friendly businesses in Downtown […]

If you’re heading to Waco for the Waco Annual Charity Open, you’re not just coming for a disc golf tournament—you’re coming for an experience. Hosted […]

Downtown Waco has no shortage of incredible eats, but if you’re on the hunt for the best dessert Waco has to offer, you’re in the […]

Looking for the best shopping in Waco? Start in the heart of Downtown along Franklin Avenue. Here, a collection of locally owned boutiques offers everything […]