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Shop Small While Supporting Waco Women

As we celebrate Women’s History Month this March, we’re spotlighting nine incredible women-owned businesses within the Public Improvement District. These inspiring and talented entrepreneurs have created spaces for the community to shop, gather and enjoy local eats and drinks. Check them out!

Cottontail Jones

This children’s clothing store, owned by Jessica Lim and Debbie Jones, was born in 2016 with the desire to open a one-of-a-kind business in Downtown Waco. Cottontail Jones prioritizes simple, organic and sustainable products by bringing unique clothing, new or pre-loved, accessories and well-crafted toys from all over the world. Find your next baby shower gift, birthday present or wardrobe piece for your little one at Cottontail Jones!

Fabled Bookshop & Cafe

Fabled Bookshop & Cafe is the place for book lovers and coffee connoisseurs. Co-owners Kimberly Batson and Alison Frenzel created this independent bookshop as a space to study, shop or simply relax. Enjoy a delicious Honey Pot Latte or brand-new read while experiencing the whimsical atmosphere of Fabled!

Gather

With a vision to inspire and enjoy a beautiful life, Sara Martin, owner of Gather, wanted to bring traditional Southern hospitality with a mix of modern aesthetics to Downtown Waco. By partnering with local artists like Black Oak Art, Gather has handmade, carefully-crafted artwork for hosting and entertaining in your own home. From pottery to barware and kitchen essentials, Gather is a one-of-a-kind masterpiece in Downtown Waco!

Repose

Repose is “Il Dolce far niente” or the sweetness of doing nothing, located in the retail spaces at Hotel Herringbone – owners Kimberly Batson and Alison Frenzel of Fabled Bookshop & Cafe and Sara Martin of Gather, offer a wide range of well-made goods that encourage slow living and meaningful connection to return to a comfortable home. From at-home activities to garden essentials, Repose will help craft your dream home.

Oh My Juice

Healthy food that tastes good! After selling her fresh-pressed juices at the Waco Downtown Farmer’s Market, owner Denitia Blount opened Oh My Juice, located on South Second Street. The smoothie shop and juicery began as a place for locals and visitors to find a healthier alternative in Waco with organic ingredients they could trust. Whether you’re looking for a way to get your daily greens or eat a refreshing smoothie bowl, OMJ is surely good for the soul!

Ramble & Co.

With a mission to inspire and empower, owner and founder Kathryn Hager saw Ramble & Co. as a way for women to run a shop specializing in hand-printed graphic tees, sweatshirts and personable gifts! Originating in Wichita Falls, the company’s goal is for clients to feel confident in what they wear. Ramble & Co. has everything you need, from Waco trinkets to vintage clothing and more.

Spice Village

There’s no shop quite like this one. If you’re looking for a memorable shopping experience within Downtown Waco, Spice Village is the place to be! Owner and entrepreneur Jennifer Wilson made her vision for a versatile shopping center in Waco a reality. As a space for visitors, lovers of home decor and local entrepreneurs, Spice Village works with over 60 individually owned boutiques. Find your next unique gift, wardrobe piece or Waco souvenir today at Spice!

Twisted Sisters Patio Bar

Co-owners Erin Kubala and Traci Plemons are two sisters who always have a project going, one of those being their cocktail bar and patio right here in Downtown Waco. These passionate entrepreneurs wanted to bring a new twist to the Waco bar scene with outdoor swings, creative drinks and more. Make your way to the coolest Waco spot, Twisted Sisters Patio Bar, for your next girls’ night out!

Paper Crown

Scrapbook your moments in Waco with Paper Crown. For over 14 years, owner and founder Cindy Winter has provided the Downtown Waco community with a variety of tools for their scrapbooking dreams. With classes and retreats every month, Paper Crown provides a creative outlet for artistic expression.

Coming Home to Waco

There’s no place like home! Owner Julie Overton shares her love for hosting through the products sold in her store. No matter if you’re just passing through or putting down roots, creating a warm and inviting space is essential. Coming Home to Waco offers pieces that add a charm for comfort.

Mainstream Boutique

Mainstream Boutique is a place where moms, daughters, and grandmothers can shop together. As a franchise, founder Marie DiNicola wants to make a difference in every woman’s life – Waco store owner, Gina Mitchell gets to bring the women of Waco together through a shared love of style and community. With exclusive brands like, “Mac and Me,” named after DiNicola’s only daughter, the brand is able to uplift and instill confidence to their customers. 

Dylan Nicole

In need of new statement pieces? Look no further than Franklin Ave! Dylan Nicole offers collections of bold, classic, and unique clothes and accessories. Dylan Nicole has a wide range of collections to choose from, The Nantucket Collection brings an effortless and timeless elegance feel. 

Downtown Waco wouldn’t be what it is without the women we’ve mentioned, along with many others. This is by no means an exhaustive list, so we encourage you to come and see for yourself what Downtown Waco has to offer!

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Downtown Waco

Wednesday June 25th, 2025

Downtown Waco
This Waco gem is your new happy place! Embrace il dolce far niente—the sweetness of doing nothing—with well-made goods that encourage a lifestyle of slow living and meaningful connection throughout your home. 🛋️ ... See MoreSee Less

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June 13, 2025 by DownTown Waco Leave a Comment

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