With this new website, we’ve tried to create a clean, clear and easy-to-use tool to enhance everyone’s experience in Downtown Waco, whether you’re here for one day or here every day.

Use this site to find places to eat, shop and have fun, whether fun to you means a movie, art exhibit or hitting the trails. Scan the calendar for downtown events such as live music and festivals. And check the blog for regular Downtown Waco news tidbits and observations.

Our goal, as a website and social media presence is to bring more people, more often to Downtown Waco. Yes, it matters because more people downtown equals more business downtown. But it’s more than that. It matters because people are what make downtown.

Folks and families wandering the riverwalk, the trails or Austin Avenue are like blood pumping through downtown, bringing it to life. Downtown developers and business owners create places that people want to be. Our downtown service community can foster a pleasant experience for people, making them want to return. And downtown patrons are invaluable for their support and enthusiasm about downtown.

We encourage you this year, if you feel so inclined, to take even more ownership in Downtown Waco. Are you an out-of-towner who had a great one day at Magnolia Market? Wonderful! Come back, bring your friends and stay for the weekend. If you live in the area, are you part of a group that would want to spend a few Saturday hours helping beautify downtown? If you’re a downtown property or business owner, have you considered serving on Public Improvement District committees?

We all set the tone. We ALL are Downtown Waco. And we all can take it to the next level.